Talented senior digital marketing strategist delivering a unique combination of content strategy, product marketing, writing and editing with 20 years of experience creating brand communications in digital media. Adept at planning strong content platforms that deliver targeted messaging for campaigns, apps, sites, and social. Comfortable in managerial and collaborative roles. Skilled at keeping cross-disciplinary teams focused on core objectives, deliverables, and timelines.
Specialties:
Digital content strategy
Content marketing
Writing/Editing
Editorial planning
Competitive analysis
Channel recommendations
Content audits and matrices
Content calendars
Optimized content
And plenty more...
Specialties:
Digital content strategy
Content marketing
Writing/Editing
Editorial planning
Competitive analysis
Channel recommendations
Content audits and matrices
Content calendars
Optimized content
And plenty more...
Content - Strategy - Process
With an editorial background, I have
a natural POV on content, how to create it, structure it, deliver it, optimize it, and build on the momentum it generates. |
As a content strategy director and head of content innovation, I learned that content marketing is about the art of credibility and the science of visibility.
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Projects don't get done well, or at all, without a clear process. I've developed a set of core deliverables that can be customized for any project.
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